Looking to find the best team members for your company? Here are 3 pointers for creating a job ad that delivers:
- Write attention-grabbing headlines
The headline is the most important part of a job ad. It’s your first impression, and more often than not, it’s your only chance to grab the attention of prospective employees. You have just a few seconds to entice someone to click a link and read more.
The best headlines use emotion to pull the reader in and compel them to read on. Emotional headlines are also the ones that get shared the most on social media too. Have fun with it. Be creative and tug on those emotional heart strings or as we like to call them “trip wires.”
Here are some resources to help you craft the perfect headline:
- 180 Power Words for Writing Better Emotional Headlines
- Analyze Your Headlines with Coschedule’s Free App
- A Helpful Capitalization Tool To Ensure Your Headlines are Correctly Written
Use these tools and you’ll be writing perfect headlines in no time!
- Craft Killer Job Descriptions
Once you’ve captured their attention, entice them with an employee-centric overview of both the job and the community they will be a part of. People aren’t just interested in the work — they want to imagine what it will be like working with you.
Don’t just write a quick bullet list of requirements and expect people to get excited. Talk about your work culture and what prospective employees will get out of the experience. How will working for you benefit them? Communicate that, and you’ll be much better positioned to attract new hires.
- Simplify the Application Process
Now that you’ve grabbed their attention with a solid headline and have piqued their interest with a captivating job description, you need to make sure they actually apply. Include clear and concise application instructions and ensure the application process is mobile-friendly (most job seekers at My Adventure Jobs are searching on a mobile device).
Simplify the hoops you ask applicants to jump through. They’ll notice and appreciate the gesture. By making life easy for them, you’ll be laying the groundwork for a positive working relationship.
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Here at My Adventure Jobs, we believe that a little planning and effort goes a long way. By following these 3 simple tips you’ll significantly boost your chances of connecting with the best and brightest job seekers out there!
